RESEARCH | STRATEGY | TRAINING
Where East meets West! BlueBench is your Trusted and Independent Bespoke Consultancy for strategic and high quality qualitative consumer research projects in emerging markets (Focus: India, South Africa, Asia Pacific).
Research Recalibrated
Qualitative Consumer Research | Research Strategy |Team Training | Client & Consumer Workshops
With over 15 years of experience in Asia-Pacific and emerging markets globally, BlueBench provides consumer research that is reliable, hands-on and on-time. Hailing from Europe but having lived and worked for over 2 decades in Asia and Africa, BlueBench helps bridge the gap between Western approaches and Eastern Cultures.
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QUALITATIVE CONSUMER RESEARCH
Do you have a project or idea that you’d love to bring to life?
BlueBench provides end-to-end services for qualitative consumer research, from project set up, to strategic supervision and final analysis.
Our Expertise includes:
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Concept Tests,
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Brand Positioning,
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Post-Lauch Studies,
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Marketing Mix Evaluation,
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Consumer Insights,
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Needgap analysis,
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NPD and many more...
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INSIGHT TRAINING & CONSUMER WORKSHOPS
BlueBench offers customized Workshops and in-house training sessions for brand & marketing teams.
Our workshop can be tailored to various objectives - from consumer insights development to consumer sensitization & live-interactions to innovation pipeline development via co-creation and design thinking.
Each workshop is designed to help brand teams create actionable springboards for their brand strategy, product pipelines and communication development.
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STRATEGIC CONSULTANCY
Outside of the classic consumer research space, BlueBench offers strategic and operative support and consultancy to our client's in-house research/brand team.
This can be for upcoming research requirements as well as on-going consultancy and trainings for enhanced research understanding and strategic insights.
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CONSUMER RESEARCH PORTFOLIO
Our BlueBench Services
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Research Needs
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Consumer behavior & Insights
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Need-Gap analysis
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Brand Image & Brand Positioning
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Market Entry Studies
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Marketing Mix Evaluation
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Post Launch Studies
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NPD & Innovation
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Concept development, recycling & testing
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Packaging Tests
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Communication Tests
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Research Methodologies
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Focus Groups & Creative Groups
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Online Groups & interviews
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In-depth interviews
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In-home interviews
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Ethnographies
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Shopalongs
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Mobile ethnographies & Diaries
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Workshops (client & consumer)
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Consumer Co-creation sessions
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Mobile diaries and pre-tasks
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Category Expertise
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Food, Chocolates, Snacks
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FMCG, Beverages
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Healthcare & Pharmaceuticals
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Aviation, Travel
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Finance & Investments
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Beauty, Personal Care
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Hygiene & Household Insecticides
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Fashion and Apparel
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Tobacco
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Technology and Mobiles
Connecting Cultures!
AGILE, ONLINE & IN-TUNE
FAST FORWARDING RESEARCH! Kickstarted by Covid19, BlueBench loved the new challenge!
Fortunately, using online methodologies for groups, interviews & ethnographies has been BlueBench's forte for many years and executing qualitative consumer research through remote access is one of our favourite playgrounds.
We understand that time is money, and nowadays, teams work remotely and spread across cities, countries and even continents. Many of our research projects can be offered online and offline to facilitate easy access and involvement of your global teams, whilst staying close on the pulse with hands-on insights.
ONLINE LIVE FOCUS GROUPS & INTERVIEWS
ONLINE ETHNOGRAPHIES VIA MOBILE APP
ONLINE PRE-TASKS & CREATIVE EXERCISES
GLOBAL REACH
BlueBench has its presence in India (Mumbai) and South Africa (Cape Town) from where we execute, travel and deliver high quality research in emerging markets such as India, Malaysia, Indonesia, Japan, China and South Africa!
OUR MARKET EXPERTISE
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India, Pakistan, Dubai
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Indonesia, Malaysia
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China, Japan, Philippines
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Kenya, South Africa
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Brazil, Mexico
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Germany, France, UK
WORKING WITH THE BEST CLIENTS & PARTNERS
WHY BLUEBENCH!
CONSULTATION REIMAGINED
Since 2008, Sabrina has helped globally leading companies in FMCG, fashion, healthcare, pharmaceuticals, technology, advertising and many more to grow through inspiring consumer insights and novel ways of thinking. Sabrina's experience includes a wide range of multinational projects with strong focus on developing and emerging markets.
With her educational background in marketing, communication and economics, Sabrina spearheads the strategic consulting for research-lead projects along with complex research designs for innovation and design thinking. In addition Sabrina has extensive expertise in tourism, hospitality and luxury management, which makes customer centric thinking and quality service essential to all her work.
BlueBench Consulting (BB) is Sabrina's brain child and founded with the aim to deliver inspiring, fresh and innovative research. Each project is customised and carefully crafted to deliver maximum value and results.
Besides being the founder & brainchild of BlueBench Consulting, Sabrina is passionate about new challenges and adventures. As Partner and COO of RETZA - a successful Royal Enfield Motorcycle Touring & Rental business in South Africa, Sabrina is responsible for the conceptualisation, marketing, product innovation and business development.
YOU HAVE AN UPCOMING PROJECT? GET IN TOUCH!
CONTACT
Unit No 611, Reliable Pride Anand Nagar
Opp Heera Pana, Jogshwari West, 400102 Mumbai
+91 99 303 62010
